Catalogue Broadway Approvals Micromodel Kits 1958

Broadway Approvals Catalogue “Micromodel Kits” 1958


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Name Catalogue Micromodel Kits
Year published 1958
Publisher Broadway Approvals
Number of catalogues 1
Size of catalogues 30,5 x 23 cm
Description For 1958 Broadway Approvals transformed the layout of the catalogue Micromodel Kits. The most noticeable transformation being the use of colour.

This catalogue is folded in the middle, and is approximately 30,5 x 23 cm (12″ x 9″).
The catalogue range is much reduced from previous years and probably reflects what was available to be sold in quantity without recourse to reprinting.

The illustrations of the packets are interesting. All have subtle variations from actual packets, but the major variations are as follows:

In the list on the back all Roman numerals are replaced by Arabic numerals.

As far as we know this is purely a paper exercise, and none of these packets was ever printed. Along with the two other catalogues from Broadway, these are probably the only pieces of original artwork created by Broadway Approvals.

There are some virtually identical versions of this 1958 catalogue:

  • Company address 50 Denmark Hill, London SE5
  • Company address 486 Old Kent Road, London SE1
  • Zenith Co, 81 Willoughby Street, Brooklyn, New York in company address block
  • Broadway Approvals sticker over Zenith Co, 81 Willoughby Street, Brooklyn, New York
  • Company address block blank for rubber stamping
 side 1

side 2