Broadway Approvals Catalogue “Micromodel Kits” 1958
|Name||Catalogue Micromodel Kits|
|Number of catalogues||1|
|Size of catalogues||30,5 x 23 cm|
|Description||For 1958 Broadway Approvals transformed the layout of the catalogue Micromodel Kits. The most noticeable transformation being the use of colour.
This catalogue is folded in the middle, and is approximately 30,5 x 23 cm (12″ x 9″).
The illustrations of the packets are interesting. All have subtle variations from actual packets, but the major variations are as follows:
In the list on the back all Roman numerals are replaced by Arabic numerals.
As far as we know this is purely a paper exercise, and none of these packets was ever printed. Along with the two other catalogues from Broadway, these are probably the only pieces of original artwork created by Broadway Approvals.
There are some virtually identical versions of this 1958 catalogue:
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